About
Hi, I'm Abby —
word sleuth, amateur CEO, content creator, and avid podcast listener.
I'm a writer turned copywriter and founder of this studio of words. I'm convinced that clarity wins every time.
If you're anything like me, you wear out fast in the online space. There's a lottt of clamor and it gets old, but also when you have beautiful things to make peoples' lives better... you have to sell them somehow, right? And you want to? BUT IS THERE A WAY TO DO IT A LITTLE... LESS SO? MORE TRUE TO LIFE?
Here's the deal: I started into copywriting because I've loved writing all my life and I love creativity and helping people so it seemed like a perfect blend of so many of the things.
BUT IT ALL STARTED TO FEEL CRINGY REALLY FAST.
So now I've made it my business mission to write copy for other businesses in a way that is non-manipulative, more ethical, more kind.
For me it looks like using accurate words to communicate a story that's real and brings beauty to the world.
My story really began the moment Covid closed schools. (Why do so many 2024 stories start this way?)
I worked with as a teacher's aide in special-ed classrooms, so I was out of a job for I didn't know how long. What did I do?
Seized the opportunity to dive into my life-long love for writing and take a writing mentorship from an author I admired. I spent my days writing reflections, making pizza on Saturdays, talking to my long-distance boyfriend, and brain-storming about how I could use my writing to support myself.
One day, I went for a run, podcast in-ears...
It was a business podcast; an interview with the original copywriter for creatives, Ashlyn Carter. It clicked that day on the neighborhood canal bank: I could do this.
I drafted my first website within the next week.
The skimmable version
Born in California's Central Valley to a family that made a point to use only accurate words
Started writing in a sparkly pink journal my cousin gifted me for the family Christmas
Took writing more seriously than ever and was paid by my very first copywriting client!
philosophy
We believe in clarity, storytelling, and ethical
copy that builds community.
You should know
If you're looking for a one dimensional service, this is not the place for you. I'm all about interacting with our businesses as WHOLE PEOPLE who care about rest and laughter and good food, not just sales and clicks and views. I hope you are too.
REad about what's saving my life...
I'm ALL ABOUT
creamy
strong
thrifted
Long
words
coffee
friendships
goods
books
That's WHAT he SAID:
“Abby exceeded my expectations in every
way I could
imagine."
way I could imagine.”
— caleb, business consultant
That's WHAT SHE SAID:
“Abby is a wildly professional and
talented copywriter."
talented copywriter.”
— Adison, designer
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