oh hey i'm abby... and i'm betting
You make something lovely that you want to sell, but you don't have time or energy to write necessary things like about pages?
As a fellow curator of lovely things and someone who believes words are freeing, I'm here to give you space back by doing the writing-your-marketing part for you.
Honestly, it's a little ironic that I own an online business because I'm kinda like you and the rest of the world: online things make me increasingly tired.
Sure, I love a good reel scroll session and the convenience of Amazon Prime, but the selling and scrambling is also so old by now.
But it's still the marketplace of our day, and if you have beautiful things to make peoples' lives better, you have to sell them somehow, right? And you want to? But is there a way to do it that doesn't make you feel exhausted and burnt out?
I'm convinced it starts with accurate and compelling copy.
Here's the deal: I started copywriting because I've loved writing all my life and I love creativity and helping people so it seemed like a perfect blend of so many of the things.
Now, it's my mission to write copy for other businesses in a way that is non-manipulative, more ethical, more kind, but STILL ACTUALLY SELLS THINGS AND COMMUNICATES WELL.
My story really began the moment Covid closed schools. (Why do so many 2026 stories start this way?)
I worked with as a teacher's aide in special-ed classrooms, so I was out of a job for I didn't know how long. What did I do?
Seized the opportunity to dive into my life-long love for writing and take a writing mentorship from an author I admired. I spent my days writing reflections, making pizza on Saturdays, talking to my long-distance boyfriend, and brain-storming about how I could use my writing to support myself.
One day, I went for a run, podcast in-ears...
It was a business podcast; an interview with the original copywriter for creatives, Ashlyn Carter. It clicked that day on the neighborhood canal bank: I could do this.
I drafted my first website within the next week.
The skimmable version
Born in California's Central Valley to a family that made a point to use only accurate words
Started writing in a sparkly pink journal my cousin gifted me for the family Christmas
Took writing more seriously than ever and was paid by my very first copywriting client!
we might be a good fit if you resonate with this:
"The planet does not need more successful people. The planet desperately needs more peacemakers, healers, restorers, storytellers, and lovers of all kinds."
You should know
If you're looking for a one dimensional service, this is not the place for you. I'm all about running our businesses (and writing copy!) as WHOLE PEOPLE who care about rest and laughter and good food, not just sales and clicks and views. I hope you are too.
check out the copy options >
I LOVE WORDS, BUT I ALSO LOVE:
creamy
strong
thrifted
thick
words
coffee
friendships
goods
books
AND MY BRILLIANT BFF/ HUSBAND/ ENGLISH TEACHER MARSHALL
AND OUR SPARKLY BABY GIRL
former client's opinion that still makes me cry:
"Abby is a GIFT, and I will never stop sharing how amazing she is. Hire. Her. Now."
— adision, designer + Podcaster
That's WHAT SHE SAID:
"Working with Abby was an absolute dream... she has a genuine gift with words."
Evie, photographer
free journaling guide
Uncover the heart of your brand.
Does your brand have a "main thing" that you are known for? Can you confidently say you know why you are in business? Unearthing is the way to find out.
