fresh Website copy that fits your season and brings work you love

Because let's face it— your website isn't terrible. You know who you are, you're booking clients. But. It's just not 100% anymore, you know?
Let's make your copy the best it can be.

Let's face it: your website copy isn't terrible. You (mostly) know who you are. You're booking clients. But for some reason it just feels meh.

It's time for current copy that brings growth.

I see you— you've been running your business for a little while now. You wrote your website yourself, and you're honestly kinda proud of it. But sometimes a good thing isn't a long term great thing, and that's okay. We can work together with what you have already, add and subtract as needed, and then get you some shiny new updated website copy.

I'm ready >

web copy refresh

FIRST THIS

After consultation and contract, you tell me where you are and where you want to be via questionnaire.

THEN THIS

You get a document with the suggested and in process tearing down and rebuilding. (AKA copy draft)

and THEN THIS

You tell me what needs revised or repainted, and I put on finishing touches. You're ready to share with your people.

i'm with you- marketing is too much some days.

Five years ago, I thought copy was mostly cringy.

I wondered if there was any way to help creatives offer their services without shouting at the top of their (virtual) lungs.

I had spent months working with women who had been abused and trafficked, and marketing tactics felt, to me, just like more manipulation. (Even though that's rarely the intent.)

Since then, I've made it my mission to write copy that carefully reflects the integrity and heart of the businesses that use it.

Fresh website copy can change the trajectory of your business.

Copy structure: rebuilt

What worked once or used to be in style may be totally wrong now. And that's okay. We'll make it current and solid.

Offers: clearly articulated

What exactly do you sell to your people? Having someone else write it for you can be clarifying for them and you.

Client trust: absolute priority

Accuracy and integrity are more powerful than ChatGPT is fast. Get copy that reflects your business values.

ready to get starteD? let's go >

"Abby does an amazing job of reaching into your mind and plucking out all the words you need to say but aren't quite sure how."

- ABBY TRAVER, ABIGAIL TRAVER PHOTO

"Investing in a copy day with Abby was the
in launching my next business..."

best choice

best choice I made

Aside from the heart of who she is, Abby is a wildly professional and talented copywriter. She "deciphered" all of my jumbled thoughts and magically spit it out back to me in a way that made sense, conveyed the feeling I was trying to embody. Abby is a GIFT, and I will never stop sharing how amazing she is. Hire. Her. Now.

next review

I see you doubting yourself, but

An outdated website doesn't have to stop your dream of growing your business.

update your copy