messaging that feels like home to you and the people you dream of serving

cue "Feels Like Home" —because your business should be a place you love to be.

complete Brand + Web copy 2.0 - the signature studio tell offer:

It's not news that our brands constantly grow and change, but sometimes it's just hard to keep up with it all. A few new offers, a life change or two, a realization that completely shifts how you see what you do... and before you know it, your brand is more like a stranger’s house than a room with your favorite couch, favorite beverages, and sigh-of-relief-I-can-finally-relax-again feeling.

I know absolutely first hand that it can feel IMPOSSIBLE to push through and feel at home again.

If that’s you, HI I”M ABBY AND I WROTE THIS PAGE FOR YOU
But more importantly, i designed this… my signature offer … with you in mind

This is for the creative who feels like their style is scattered.

if you're ready to feel at ease in your business again, you're in the right place.

Let's imagine your
(potential) future brand...

Your business has an actual factual written down reason for existing, you feel excited about it, and you know how to talk about it.

You have a website that sounds like YOU, not like AI, not like every other person in your industry, not like your blank stares when you go to write your own copy.

YOUR CLIENTS UNDERSTAND YOU. You're speaking their language. You understand what THEY are looking for, and know how to tell them about it.

You feel confident welcoming people into your little corner of the internet again. You're empowered to be hospitable in your marketing and entire business.

(and no i'm not about to tell you this will solve all your problems because it won't lol. but it could solve some of them for sure.)

“Working with Abby was like finding someone who speaks fluent ‘us.’ She brought the heart of our brand to life and said all the things we’ve always wanted to say but never knew how."

— BRIAN + ALEXANDRIA

"Abby brought the heart of our brand to life..."

It might seem counterintuitive, right? You would think, if you don't feel at home somewhere, that the first thing you do is move some furniture around, repaint, change the LOOK of it. And I absolutely agree that design is crucial to your brand... but looks can only go so far.

You can have the best aesthetic in the world and still feel... homesick?

The FOUNDATION of your brand is the message you want to convey. If you don't have that, you might have a pretty house— but not a homey one.

okay i know what you're probably thinking, but

Words of home

introducing...

A deeply personal, eight-week messaging process that gets you all the words you need for the heart of your brand and an update website. Because once YOU are at home in your brand, it makes it possible for you to welcome your audience in, too.

(aka extensive questionnaire) for you to write out all the ins and outs of your brand–where it is, where it’s been, where you want it to go. Designed to unlock some things inside of you and get to the heart underneath it all.

Brand copy is the foundation under it all. The first key deliverable is your Brand Messaging Guide PDF—of course edited through the process to make sure it is completely on track with what you want.

Here's What's Included

Basically a journal sesh

Message blueprint

feature one

feature two

"Strategy call" is maybe an overused term, so consider this part just several meetups with a friend, at crucial points in the process, who will ask you questions, listen to understand, and hopefully help YOU understand your brand better too.

1:1 processing+ strategy

feature four

Maybe website copy feels like the most urgent thing to you. It is absolutely included in Words of Home! But trust me when I say it is becomes a simple part of the process because the foundation is already built and everything else comes naturally.

Website copy

feature Three

LET'S BREAK it DOWN

You AND your audience know what you're all about.

entire brands change when:

You have real confidence in what you bring to your industry.

Here's what i've seen:

Your stress around small business tasks decreases exponentially.

You suddenly have a ready flow of content ideas.

Your business is refreshing to you, which translates directly to your clients.

A strong foundation now means a home that will last into the future.

So let's get started!

Payment Plan

Brand messaging Guide (taglines, brand voice)

website copy: home page, about page

Website copy: experience page

copy bank document for future writing

launch week: 3 PAYMENTS OF $1,008
$176 off regular price of $3200

One Payment

Brand messaging Guide (taglines, brand voice)

website copy: home page, about page

Website copy: experience page

copy bank document for future writing

launch week: 1 payment of $3,024
$176 off regular price of $3200

select the plan that works for you:

"Abby truly cared about making sure the copy reflected the heart and soul of my brand."

"Her process is deeply personalized, hands-on, and full of integrity. She has a genuine gift with words, able to capture depth, nuance, warmth, and clarity in ways that feel both poetic and strategic. Working with Abby was an absolute dream."

Evie mcleod, photographer + business coach

feedback from clients:

"I will never stop sharing how amazing she is. Hire. Her. Now."

Aside from the heart of who she is, Abby is a wildly professional and talented copywriter. She "deciphered" all of my jumbled thoughts and magically spit it out back to me in a way that made sense, conveyed the feeling I was trying to embody.

adison childers, designer + podcaster

Why Words of Home? Because it’s possible for you AND your audience to feel like your brand is that place you sit back and relax in. That you’re always glad to come back to. That feels like fresh coffee perking and your favorite mug and the rooms you know. Once YOU are at home in your brand, it makes it possible for you to welcome your audience in, too. Show them the couch. Give them the wisdom they need to borrow from you.

How can you tell your people how you're different if you don’t even totally know yourself? How can you show up confidently when you’re NOT confident in how you want to talk about your art?

WORDS OF HOME MAKES YOUR BRAND WELCOMING.

PEOPLE DO NOT JUST BUY GOODS AND SERVICES. THEY BUY RELATIONS, STORIES, AND MAGIC.

— SETH GODIN

Have real taglines that you love that you can use on your website, your IG bio, or when your uncle asks what you do.

Know where to go and what to do when you start to feel unsure about your message.

Have a guide to refer back to whenever you need to write copy in the future.

Be confident that the words on your website are attracting the people that really get it.

By the end of 8 weeks, you will...

Apply NOW

"You found a way to capture in words the things I value most deeply and want to cultivate... I could never have done this on my own!"

— RAE

"I could never have done this on my own..."

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“Working with Abby was like finding someone who speaks fluent ‘us.’ She brought the heart of our brand to life and said all the things we’ve always wanted to say but never knew how."