About Abby
I'm a copywriter and the founder of Studio Tell, a copywriting studio dedicated to writing clear and ethical copy that will effectively connect with you audience and build real life community.
Brand Copy

Introducing: Studio Tell

Writing Life

It’s a normal Friday afternoon, as I’m typing this. If you’re reading this, it means that STUDIO TELL IS ALIVE IN THE WORLD. I can’t believe it.

What started the transition?

If you read my announcement newsletter, you know a bit of this—but because of some circumstances outside of my control, the brand Abigail Emma lost all of its appeal and suddenly became something consistently draining. It built up and built up until I realized either something major needed to change, or I needed to quit copywriting and find a job for someone else.

It felt like I was in too far for it to be the right thing to do to pull out… my business was becoming more established, I was getting more clients, there was more income coming in. I was stuck.

One day last winter, I was crying/praying/journaling about it all—and it hit me. A rebrand. A clean, Mediterranean inspired, minimalist (but inviting!) studio with comprehensive web copy services. It was the first time I had felt hope and a path forward in many months.

It felt clear from the beginning—but evolved as I dove deeper into the idea. I know it will more, in the future, but I’ve become more and more convinced that you absolutely must start somewhere. And so here I am, presenting the rebrand: Studio Tell. Storytelling for creatives who crave something modern and true to life.

For now: is anything going to change?

Most of my packages have been updated and improved. However, my primary offering of web copy (in several different forms) is still the same. I’ll be sharing more blog posts later on with details of some of the packages and who they are designed to serve.

One thing I can already see changing is my own clarity with this business. Going through the process of designing the entire brand made me have to articulate what exactly Studio Tell is, who it serves, and how it is different. I feel much more equipped to create more free resources and content, as well as possibly some new offerings for purchase in the future! I have so much hope and even confidence that my clients will be more well served.

Who does Studio Tell serve?

You creatives out there—I’m here to help you. Photographers, designers, podcasters, shop owners? I see you trying to make the world more beautiful. I would love to help you do it with mission statements, home page headlines, regular ol’ body text, and an entire brand that is easy to understand and compelling to your customers and clients.

What is the Studio Tell approach?


My amazing brand designer Adison suggested to me that I implement the word “storytelling”  instead of just “copywriting.” It’s a bit more comprehensive, and more accurately portrays what the studio will functionally do. Along with many business owners, I’ve learned a lot from Donald Miller’s StoryBrand model. While I implement some (but not all) of his practical steps and strategy for websites and marketing, what I do love is the concept of presenting to clients a narrative-style experience with a brand. I still think that every story is uniquely valuable and interesting, and I am so excited that I get to lean in and explore that for so many different business and brand stories.

Ethical and kind copy

One thing that hasn’t changed about my copywriting: I’m still convinced that the best way to write words that you use in your marketing is from an ethical and kind approach. What does that mean? It means using straight-forward and attractive words, not ones that are manipulative or sleazy. It means writing from the perspective of how the client/customer will feel—and trying my hardest to make them not feel cringe-y or frustrated about not being told about what the offer actually says in the small print. It means asking for their permission before you send them something.

I’m still leaning what all this concept means, and how it plays out in real life. But I’m intent on making it one of the pillars of the Studio Tell approach to copywriting.

What can I expect if I book an experience with Studio Tell?

Again, I will dive deeper into this in the future. But you can expect to finally have clarity on how to articulate your own business, in a way that feels accurate and welcoming. You can expect to be guided through an experience that helps solidify and nail down exactly who YOU are and who YOU serve. From the complete brand and web copy package to the hour long mentoring call, you will be equipped to talk about and market your own offerings with confidence.

Thanks for being here, friend. I can’t wait to work with you.

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About Abby

I'm a copywriter and the founder of Studio Tell, a copywriting studio dedicated to writing clear and ethical copy that will effectively connect with you audience and build real life community.




Styled Shoots




I'm the founder of Studio Tell, a writer since I was small, and in love with sunshine and my husband Marshall.

My favorite thing is meeting fellow business owners who are passionate about making the world better with what they sell... but sometimes feel unsure about how to articulate it. I'd love to be friends. For real.

Hello, friends! I'm Abby.

And I'm a 


And I'm a copywriter

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