Custom Copywriting Project Feature: Daughters of Promise

Brand Copy

Beautiful print magazines. Thoughtful content. A good sense of humor. Love for the beautiful.

These things (and more!) define the ministry Daughters of Promise, founded by my friend Rae when I was basically still a child. I’ve admired Daughters of Promise and the work they do for years, so I was thrilled when Rae asked me if I would be interested in writing some copy for a rebrand and new website that they were working on.

Of course, I said yes.

In this blog post, I’m going to briefly go over the details of what I wrote for DOP. That way, if you are interested in a copywriting project for yourself or your business, you have an idea of what someone else did for their business– as well as a peek into the process.

Disclaimer: Rae is still working with her designer to design and publish a brand new website! So, most of these things are not officially published yet.

Brand copy

The first thing we worked on was writing the foundations of Daughters of Promise. This included an extended tagline (aka elevator pitch), a mini version of the tagline, and the brand mission statement. 

Three mini-pages of website copy  

As Rae and I were discussing the budget that we were working with for DOP, we decided that I would write “mini-pages” of website copy for the website. Rae didn’t feel like DOP should invest in the full pages of website copy, so I wrote the main header (basically one website canvas) for three of the most significant pages on the website, including the Home Page, the About Page, and the page for Commonplace, the new print publication that DOP is launching this spring.

Product description

Originally, I was going to write a product description for a new Bible study that Daughters of Promise recently published. However, because of some shifts in the timeline, I ended up writing a description for Commonplace that was more detailed than just the mini-page.  

Two rounds of revisions

This is included in every package of copy that I write! Every word has up to two rounds of editing and changes included. It’s a priority to me that you LOVE what you get, but it’s also not possible to just edit forever. The two rounds of revisions have been a great combination, in my experience.

Brand Messaging Guide

The Brand Messaging Guide was one of the most enjoyable parts of the process for me. It is usually only included in the Complete Brand & Website copy package, but because we opted for a custom package for DOP, I was able to include it! It is a multi-page PDF that is meant to be a long-term guide for any copy or marketing that DOP needs to write. It goes into the details of their ideal client, and their messaging tone.

If you’re interested in a similar copy package for your business, contact me here! I would love to chat with you about how we can clarify your brand and make it more accurate to who your business is now.

+ show Comments

- Hide Comments

Add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

About Abby

I'm a copywriter and the founder of Studio Tell, a copywriting studio dedicated to writing clear and ethical copy that will effectively connect with you audience and build real life community.




Styled Shoots




I'm the founder of Studio Tell, a writer since I was small, and in love with sunshine and my husband Marshall.

My favorite thing is meeting fellow business owners who are passionate about making the world better with what they sell... but sometimes feel unsure about how to articulate it. I'd love to be friends. For real.

Hello, friends! I'm Abby.

And I'm a 


And I'm a copywriter

read my about page

Discover Your Dream Client

Your clients don't automatically know you are looking for them. If you don't have a solid picture of who they are, you won't know how to talk to them. Follow the guide to learn.








© Bijou 2021 | All rights reserved | Legal | Design by TONIC