Last week I wrapped up my final client project before I head into maternity leave in the next several days. I was honored to be included in the rebrand for Abby of Abigail Traver Photo. She had booked a visual rebrand and new website from The Hurcomb Collective, and wanted new copy written at the same time.

This blog post is a brief overview of what the process was like so that you can know whether the same copy service  (or something similar) might be just the thing for you too.

(And yes, we’re both named Abigail, Abby for short.;) 

Selected Package

Abby chose the Website Copy Refresh for her copy update. Since she was not majorly changing up her offerings or launching an entirely new brand, this seemed like the best fit! I like to refer to the Website Copy Refresh as “The Remodel” … because it’s the copy  equivalent of taking out unnecessary features, rebuilding some new spaces, and making everything feel fresh.

Pages Written

The Website Copy Refresh typically includes four completed website pages of copy. Abby wanted me to write her Home Page, Experience Page, Investment Page, and Contact Page.

Customizations and Add-Ons

Typically, when I am writing a website, I write the first draft of all the pages at the same time. It usually is the most streamlined method for feedback and revisions. However, for this site, I wrote one page at a time, as the design drafts were completed. The process took a little longer, but it was so fun to be able to write exactly for the design instead of having to tweak it later!

Abby planned to write her About Page herself, but after the other pages were complete, she asked if I would be willing to edit her About Page. So I did an in-depth audit and edit of her About Page, complete with a Google Doc and Loom video to talk through every detail. 

Client Review

Of course, I have to include the review she wrote after the process: 

“Abby does an amazing job of reaching into your mind and plucking out all the words you need to say but aren’t quite sure how. I hired Abby to write copy for my elopement photography website because I’m not good at putting my thoughts into words, but Abby made it seem so easy. I am so happy with how my website copy turned out and feel like it perfectly targets the clients I’m trying to reach. If you’re looking for someone to write copy for you in a way that feels personable and stress free, look no further than Abby with Studio Tell!”

*insert teary emojis.*

Book Your Own Copy Refresh

Why do I tell you all of this? Because sometimes, I think the copy process can feel a little strange and mysterious if you have never gone through it before! I’m here to tell you that it can be easy, straightforward, and tailored to YOUR unique brand. If you want to book a Website Copy Refresh for this fall, you can click here… or click here to browse through other service options that can help transform your brand and give you words to use on your website, your socials, and everywhere you need them.