If you’re a creative business owner, here are four things I know are most likely true about you:
- You KNOW why you do what you do.
If you’re a photographer, you know why you take pictures of children laughing and old people in love. If you own a coffee trailer, you know why you keep going, day after day, making the perfect espresso and taking the time to care about your customers. If you’re an artist, you know why you keep painting portraits of the people you love and portraits of strangers.
- You KNOW when you decided to go for it and start your business.
You remember the shaky-stomach and brave confidence of posting that announcement on Instagram. You know what it is like to not know what you’re doing, but also be sure that you should dive in the deep end even though it’s terrifying.
- You KNOW the people that love what you offer
You email them and talk to them every week. You know if they’re married or not, and if they have kids. You know how your painting impacted the feeling of their home or how your photos made how they remember their wedding.
- You KNOW the questions they have
You know you frequently get asked how they can purchase from you, how what you sell can be such a huge benefit to them, or how they can still get value on their own if they can’t afford your service at the current moment.
Here’s something else I know is probably true about you as a creative business owner: when you sit down to do your weekly copywriting, in spite of all you know you feel crippled, blah, and uninspired.
The writer’s block almost always comes because you’re expecting every piece of copy you write to be absolutely perfect.
I want to free you from that!
Take a deep breath. Tell yourself “It does not have to be perfect.”
- Write a simple headline that shows the transformation you offer.
- Type out a three paragraph version of why you got started doing watercolors or taking pictures of your family.
- Sketch out the outline for a blog post that shows your dream client that you understand where they are why they need help with *this particular thing*.
The reality is, if you have a creative business, you have a lot to say. You have beautiful, clear pieces of copywriting just sitting in your daily interactions with your clients. You most likely are just worried about saying it wrong.
So let go of that. Write the words. Edit + improve next time if you need to.
Humble confidence is a muscle you have to flex if you want your business to thrive.
If you’re ready for some support and strategy as you write copy for your creative business, you can click here to book a Copy Strategy Hour.