Have you ever interacted with a brand or business and struggled to understand what it is they actually do or sell? Maybe you have followed them online, or ran across an ad or a website–and just can’t figure out what their point is. I hate to break it to you, but that brand might be […]

Did you know that your brand has a voice, just like you do? It has its own tone, inflections, frequent words, and phrases you completely avoid. If you’ve been following along, this post is the second in a series about brand copy. Last week we looked at what brand copy is and the different elements […]

What do you think of when you think of a brand? If you’re like most people, you probably immediately picture brand design. You know—the logo, the colors, the elements that are unique to certain brands. In N Out has its classic palm trees and red and yellow. Apple is sleek and simple, with black and […]