I’ve been struggling a bit since I came back from maternity leave.

Yes, I’ve had lots of ideas, been excited to be back to work, enjoyed the small copy projects that have kicked off my time back in office. But it also has all felt a little disjointed. I haven’t known what projects to start, or how to prioritize my time. I’ve been bouncing around from task to task, distracted and frustrated.

The other day, though, I was looking at my friend Grace’s website. She was my wedding photographer and is a dear friend. I am always inspired by her love and eye for beauty in the most ordinary and magical places. She is an artist.

As I was looking through her site, it hit me again: she is who I am here for.

Not just her, of course, but other people in similar fields of work, the ones who love to make magic with their hands or camera or pen. These are my people. Because often, I know, they (and maybe this is you!) feel discouraged about the work they love because they just don’t know how to share it.

I don’t want them to be discouraged. I don’t want them to give up on their work because marketing it and writing copy regularly is genuinely so hard. I want to make it easy for them instead of tiring and discouraging.

I love to write. I love writing and figuring out the best (most compelling! friendliest!) way for other creative businesses to talk about the beautiful things they make. I love writing words for them so they don’t have to feel stuck when it comes to sharing and selling their art.

Now that I realized that again (it’s not a new realization, just a light-bulb flash of OH YES, I ALMOST FORGOT), work has started to come naturally again. Tasks are starting to make sense. I’ve been updating some things and starting to plan projects. My dreams are starting to take on structure.

All because I remembered who it is that I want to help.

If you’re in a similar place of not knowing how to position your offers, how to write copy, how to even go about planning what is next for your business… can I suggest a little self-reminder?

Who are you here for?

Who do you want to help?

Who does your art impact?

Why does it impact them?

How can you serve them?

Do you have a little more clarity again?