Creative entrepreneurs, you know the feeling: you stumble upon a website that you think will meet an important need. Somehow, though, as you click through each page, you realize that something is missing! Your questions aren’t being answered, you’re not 100% clear on what the website offers, and you end up feeling a little lost and annoyed.

One of the most common culprits that can be blamed for this? A lack of good copy in the header, aka the very first section on your website (also called the header, or the first canvas).

Header copy is a powerful thing! Let’s look at three reasons why you should take it seriously for your own creative website.

First impressions

The header on your website is the very first thing that someone will see when they enter your unique web address or click over from your Instagram bio. This study shows that 80% of website visitors will focus above the fold when they visit your website. If you don’t have any copy written there, or if the copy that you do have is just a confusing tangle of words with no direction of a goal or place to go… you’ll most likely lose valuable leads.

The copy in your website header has the power to captivate and engage potential clients from the moment they arrive. A header that is carefully crafted will convey that your brand understands its clients, and therefore will connect with them immediately.

Ignoring your header copy means missing out on the opportunity to make a strong first impression and interest potential clients in further exploring your website and benefiting from the resources and services you offer.

Clarity and easy navigation

Your header sets the stage for the rest of your website. It is the primary place that your future clients will learn what you are all about and know what you are offering to them. It gives them a guide as they navigate through the rest of your website.

Concise and descriptive header text helps visitors quickly understand the website’s purpose and find what they’re looking for. Ignoring header copy can lead to confusion, increased bounce rates, and missed conversion opportunities. Crafting clear and compelling header copy ensures a positive experience and encourages exploration of the website.

Search Engine Optimization! (SEO)

Well-optimized header copy can improve a website’s search engine visibility. Including relevant keywords in the header copy helps search engines understand the website’s content and makes it more likely that your site will pop up in a simple google search for keywords that describe your business.

Ignoring header copy neglects an essential SEO opportunity, potentially leading to lower organic rankings and reduced organic traffic.By strategically incorporating keywords and building compelling header copy, you can increase your chances of attracting organic traffic and reaching a wider audience.

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If you read through this blog post and have the sinking knowledge that your website header (and honestly the rest of your website) isn’t what it should be, I have a brand new offer coming just for you! Click here to get the details!