Did you know that your brand has a voice, just like you do? It has its own tone, inflections, frequent words, and phrases you completely avoid. If you’ve been following along, this post is the second in a series about brand copy. Last week we looked at what brand copy is and the different elements […]

What do you think of when you think of a brand? If you’re like most people, you probably immediately picture brand design. You know—the logo, the colors, the elements that are unique to certain brands. In N Out has its classic palm trees and red and yellow. Apple is sleek and simple, with black and […]

A background story Four and a half years ago, I stepped off of  a little propeller plane onto the Greek island of Lesvos and into the middle of the ongoing refugee crisis. For two months in 2018, and three months in 2019, I worked in Moria Refugee Camp, then known as the worst refugee camp […]

“How do you work from home?” It’s one of the questions that I see pop up in my inbox or Instagram direct messages the most frequently. It came again yesterday, from one of my old friends (who doesn’t own a business, but still works at home) and had a big computer project coming up. The […]

I’ve been hearing various comments lately here and there, about how my friends and family  like quiet. “I don’t hardly ever play music,” my friend Brittany (a mom of three) said—“I just love the quiet.” I don’t have any children, and often have a podcast or music playing if I’m not busy writing. But there […]

I sat down at my wooden desk this morning, lit a candle, breathed a prayer, and opened up my Google Chrome. I’ve finally got more of a routine down, and it helps my days more than I can say. There’s another set of things that has helped my days more than I can say: apps […]

It’s a normal Friday afternoon, as I’m typing this. If you’re reading this, it means that STUDIO TELL IS ALIVE IN THE WORLD. I can’t believe it. What started the transition? If you read my announcement newsletter, you know a bit of this—but because of some circumstances outside of my control, the brand Abigail Emma […]

A couple summers ago, I started to write copy for small businesses. What’s crazy now is what I DIDN’T know: the basic structure of a piece of copywriting. I took an online course by Kelsey Foremost, and learned so much (and am still learning!) about what makes good copy. So, if you are like me, […]

Your website is like a book on a bookshelf. How do you make it into something that wants to be picked up off the shelf (out of allll the others out there) and looked at and then bought from the store, or noted to come back to later? Several weeks ago, I did a quick […]

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Copy in One Day

Mar 4, 2022

Picture this: your website desperately needs refreshed. The pictures are outdated; and you have twice as many services now as it says (and what copy is there just feels old and used up). You wish you had done the work and got it up and running two months ago, you keep procrastinating, but know you […]