musings on life + copy
Are headlines truly important? As creatives who are consistently crafting informational blog posts, helpful Instagram captions, and new sections on our websites, we are constantly trying to come up with the first words our clients put their eyes on: the headline. Aka what they read to decide if they want to read the rest of […]
If you don't know your audience, they will most likely not be able to tell you are talking to them. Walk through the process to find your ideal client so you can write clear copy.