musings on life + copy
I remember seeing a post a couple years ago that mentioned the word “avatar”. I didn’t know what it meant. Now, a lot of months and a new business later, it’s one of the most important things I use in my work as a copywriter. If you’re a creative, a small business owner, or a […]
If you don't know your audience, they will most likely not be able to tell you are talking to them. Walk through the process to find your ideal client so you can write clear copy.