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musings on life + copy

What is Copywriting?

I remember running along the canal one evening late spring. I was listening to the energetic, inspiring Heart + Hustle podcast (hosted by Evie Rupp and Lindsey Roman). It was a podcast about copywriting. I had never heard of copywriting before. A week later I started copywriting. There is a whole lot of backstory […]

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How do you write ethical copy? Is marketing always annoying? How do you take time off? Get the Studio perspective.

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check-ins you can do asap if your own marketing is starting to make you cringe

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what does it mean to market holistically when the robots are taking over?

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beauty that saved my world this winter – 2026

copy as the thing your brand is built on

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re-entry post aka rethinking 2026!

maybe think about it differently – mindset shifts for anti-noise marketing

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Does Your Copy Sound AI Generated? A Few Quick Filters

It’s Actually Okay If You Can’t Totally Relate to Your Clients

Beauty that Saved My World This Summer – 2025

The Power of a Homey Brand (And How to Make Yours Into One)

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One Hack to Make Your Clients Feel Welcome: Use Their Words

Tell it Like is Is: How the Foundation of My Studio has Kinda Changed My Life

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Poppy is ONE! 7 Things I’ve Loved About Her First Year ♡

Brand + Website Copy Project: Chef Brian Michael

Why Exchanging Hooks for Invitations Makes Your Copy More Trustworthy

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Copy Strategy Hour: A Solution for When You Need Copy but the Economy is Scary

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6 Ideas for How to Write Compelling Headline Copy

How to Write (NOT BORING) Body Copy for Your Creative Website

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Custom Copy Project: Evie McLeod’s Website Copy

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When Life is Heavy, Do Something Beautiful

If You’re in a Creative Slump, Make Room for Your Thoughts

5 Steps to Take Your Website Copy from Okay to Excellent

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What Worked and What Didn’t in 2024 (Studio Version)

Why Investing in Copywriting Can Bring You Much-Needed Clarity

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Remind Yourself Who You’re Here For (I’m Here For the Artists)

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I’m Back + We Have a Baby Girl!!

Project Feature: Abigail Traver Photo

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What to Do When Your Brand Isn’t Unique

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5 Home Page Headline Prompts That You Can Use Today

How I’m Thinking About Maternity Leave

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How to Make the Weekly Grind of Writing Actually Fun Again

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If You’re Stuck, Start With Boring

Burn Out Doesn’t Always Come From Too Much Work

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The First Step To Finding Your Brand Message

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7 Copy Ideas from 7 Favorite Headlines

Do Your Clients Trust You?

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Yearly Refresh: What Website Copy Should You Prioritize?

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Move Slowly into 2024

How to Reflect the Season in Your Copy

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My Favorite Ways to Rest (That You Might Like Too)

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When Should You Hire a Copywriter?

Some Thoughts After Two Weeks Out of Office

copywriting for ethical brands

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These Time-Management Methods Routinely Save My Life

How to be inspired as a copywriter for your creative business

The Unexpected Reason Why You’re Not Inspired

How to Start a Creative Business from Scratch

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Best Practices for Your Website Body Copy

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Why You Need to Stop Ignoring Your Header Copy

Programs I Would Use if I Was Starting My Creative Business

online programs I would use if I was starting my creative business today

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Life-Giving Things This Spring

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How Messaging Can Transform Your Creative Business

Here’s What to Do If You Feel Cynical and Stuck in Your Marketing

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Copy Tips for Photographers Struggling to Stand Out

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Rhythms and Routines: How I Work from Home

Stop Pushing Through When You Get Stuck.

How to write a home page for a creative website

Service Feature: Complete Brand and Website Copy

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My Four Favorite Podcasts About Business and Copywriting

5 Mistakes Creatives Are Making on Their Website Copy

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How to Write Copy that Sells—Ethically

Ethical copy sells. Does ethical copy actually convert

Ethical Copy DOES Actually Sell. Here’s Why.

Custom Copywriting Project Feature: Daughters of Promise

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Is Copy or Design More Important? A Brand Case Study

For When You Can’t Find the Right Word: Four Hacks to Get your Brain Going

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Three Easy Ways to Clean Up Your Website Copy

Know who your ideal client is

Why Do I Need to Know Who My Ideal Client Is?

Three Things I Learned in 2022

How to Write a Brand Tagline: Four Simple Steps

Brand Copy Voice: What It Is and Three Examples

What is brand copy?

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Four Things Saving My Life This Late Autumn

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4 Practical Ways to Deal With Entrepreneurial Loneliness–Some Encouragement for Fellow Creatives

Three Favorite Books of 2022 (So Far)

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Ethical Marketing: A Background Story and Definition

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Top Four Tips for Working From Home – A Beginner’s-ish Guide

Quiet, Please: How to Market your Business Without Shouting

The Top Tools I Use for my Business

Things Saving My Life This Summer –2022

Why You Should Lean In to Your Big Dreams

Introducing: Studio Tell

I Recommend Traveling Outside Your Home Country

Three Questions to Ask Yourself as you Rewrite Your Website

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The Basic Structure of Writing Copy

How to Make Your Website Stand Out

Favorite Things from This Winter

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Copy in One Day

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Invitational Marketing in a Manipulative World – Some Questions to Spark Conversation

Three Things that Inspire Me When I’m Stuck

The Hardest Part of a Service-based Business: Four Steps to Make Content Creation into Something You Don’t Hate So Much.

Five Best Things from This Fall – A List to Inspire Lists

Get New Website Words – The Details of the Basic Copy Package

On October

Let Your People Breathe: Why and How to Use CTA’s in your Copy

First Anniversary Post – Favorite Things from Our Wedding

Three Most Common Misconceptions about Copywriting

Three Techniques for Classy Headlines

Three Ways to Practice Rest

Does Copywriting Matter? – Three Reasons to Care about Copy

Marketing Doesn’t Have to be Annoying

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JUST LAUNCHED – New Copywriting Mentoring Package

Five Favorite Books of All Time

Know Your People: How Client Avatars Transform Your Copywriting

Four Steps to Overcome “Blank Page Fright”

What is Copywriting?

A FREE NOTION DASH/JOURNAL

Unearthing: uncover your brand

Download a free journaling guide to push back the layers of your ideas and all the versions your business HAS been and uncover the real, current heart of it all.