musings on life + copy
Imagine you’re in a room full of people. Everyone is talking and laughing and doing the summer things—waving fans to cool themselves, drinking lovely sparkling beverages, and running outside to jump in the pool. It starts gradually, but suddenly you realize the room has changed. It’s a little chilly now, and the hilarity and laughter […]
If you don't know your audience, they will most likely not be able to tell you are talking to them. Walk through the process to find your ideal client so you can write clear copy.