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musings on life + copy

Introducing: Studio Tell

It’s a normal Friday afternoon, as I’m typing this. If you’re reading this, it means that STUDIO TELL IS ALIVE IN THE WORLD. I can’t believe it. What started the transition? If you read my announcement newsletter, you know a bit of this—but because of some circumstances outside of my control, the brand Abigail Emma […]

browse the recent posts

How do you write ethical copy? Is marketing always annoying? How do you take time off? Get the Studio perspective.

I Recommend Traveling Outside Your Home Country

Three Questions to Ask Yourself as you Rewrite Your Website

READER

favorites

beauty that saved my world this winter – 2026

copy-for-artists

copy as the thing your brand is built on

write-copy-that-cares-for-your-clients

underrated ways to care for your clients / from learning about business hospitality

re-entry post aka rethinking 2026!

copy-that-is-genuine

maybe think about it differently – mindset shifts for anti-noise marketing

copy-for-ethical-brands

Does Your Copy Sound AI Generated? A Few Quick Filters

It’s Actually Okay If You Can’t Totally Relate to Your Clients

Beauty that Saved My World This Summer – 2025

The Power of a Homey Brand (And How to Make Yours Into One)

One Hack to Make Your Clients Feel Welcome: Use Their Words

how-to-write-copy-your-clients-understand

ethical-copy-for-creative-brands

Tell it Like is Is: How the Foundation of My Studio has Kinda Changed My Life

work-from-home-copywriter-mom

Poppy is ONE! 7 Things I’ve Loved About Her First Year ♡

Brand + Website Copy Project: Chef Brian Michael

invitational-copy-for-creatives

Why Exchanging Hooks for Invitations Makes Your Copy More Trustworthy

get-copy-strategy

Copy Strategy Hour: A Solution for When You Need Copy but the Economy is Scary

6 Ideas for How to Write Compelling Headline Copy

copywriter-for-artistic-businesses

thoughtful-copy-for-artistic-entreprenuers

How to Write (NOT BORING) Body Copy for Your Creative Website

copywriter-for-fine-art-photographer

Custom Copy Project: Evie McLeod’s Website Copy

When Life is Heavy, Do Something Beautiful

copy-for-artists

If You’re in a Creative Slump, Make Room for Your Thoughts

5 Steps to Take Your Website Copy from Okay to Excellent

What Worked and What Didn’t in 2024 (Studio Version)

copy-for-artists

how-copywriting-brings-clarity

Why Investing in Copywriting Can Bring You Much-Needed Clarity

copywriter-for-artists

Remind Yourself Who You’re Here For (I’m Here For the Artists)

I’m Back + We Have a Baby Girl!!

copywriter-maternity-leave

creative-website-copy-refresh

Project Feature: Abigail Traver Photo

What to Do When Your Brand Isn’t Unique

5 Home Page Headline Prompts That You Can Use Today

best-headline-ideas-websites

creative-copywriter-maternity-leave

How I’m Thinking About Maternity Leave

how-to-write-fun-copy

How to Make the Weekly Grind of Writing Actually Fun Again

If You’re Stuck, Start With Boring

how-to-start-writing-copy

creative-business-burnout

Burn Out Doesn’t Always Come From Too Much Work

The First Step To Finding Your Brand Message

7 Copy Ideas from 7 Favorite Headlines

good-copy-ideas-for-creatives

do-your-clients-trust-your-copy

Do Your Clients Trust You?

how-to-refresh-your-website-copy

Yearly Refresh: What Website Copy Should You Prioritize?

Move Slowly into 2024

copy-inspiration-for-small-business

how to reflect the seasons in your copy

How to Reflect the Season in Your Copy

small-business-ways-to-rest

My Favorite Ways to Rest (That You Might Like Too)

When Should You Hire a Copywriter?

when to hire a copywriter

copywriting for ethical brands

Some Thoughts After Two Weeks Out of Office

time management for creatives

These Time-Management Methods Routinely Save My Life

The Unexpected Reason Why You’re Not Inspired

How to be inspired as a copywriter for your creative business

how to start a creative business tips

How to Start a Creative Business from Scratch

creative website body copy

Best Practices for Your Website Body Copy

Why You Need to Stop Ignoring Your Header Copy

website header copy

online programs I would use if I was starting my creative business today

Programs I Would Use if I Was Starting My Creative Business

holistic copywriting for creative businesses

Life-Giving Things This Spring

How Messaging Can Transform Your Creative Business

messaging-for-creative-business

Here’s What to Do If You Feel Cynical and Stuck in Your Marketing

top-copywriting-tips-for-photographers

Copy Tips for Photographers Struggling to Stand Out

Rhythms and Routines: How I Work from Home

Routines for a creative copywriter working from home

How to write a home page for a creative website

Stop Pushing Through When You Get Stuck.

Service Feature: Complete Brand and Website Copy

My Four Favorite Podcasts About Business and Copywriting

Podcasts for creative businesses

mistakes-creatives-are-making-on-their-copy

5 Mistakes Creatives Are Making on Their Website Copy

How to Write Copy that Sells—Ethically

Ethical Copy DOES Actually Sell. Here’s Why.

Ethical copy sells. Does ethical copy actually convert

Custom Copywriting Project Feature: Daughters of Promise

Copywriting for small business - is copy or design more important

Is Copy or Design More Important? A Brand Case Study

For When You Can’t Find the Right Word: Four Hacks to Get your Brain Going

Sustainable instagram for small creative businesses

Instagram Sustainably: Seven Quick Ways to Make IG Good Again

Clean up your website copy

Three Easy Ways to Clean Up Your Website Copy

Why Do I Need to Know Who My Ideal Client Is?

Know who your ideal client is

Three Things I Learned in 2022

How to Write a Brand Tagline: Four Simple Steps

Brand Copy Voice: What It Is and Three Examples

What is brand copy?

copywriter life things saving my life

Four Things Saving My Life This Late Autumn

4 Practical Ways to Deal With Entrepreneurial Loneliness–Some Encouragement for Fellow Creatives

avoid creative loneliness

Studio Tell copywriting for small businesses favorite books

Three Favorite Books of 2022 (So Far)

what is ethical marketing? ethical marketing for creative small businesses

Ethical Marketing: A Background Story and Definition

Top Four Tips for Working From Home – A Beginner’s-ish Guide

creative business how to work from home

Quiet, Please: How to Market your Business Without Shouting

The Top Tools I Use for my Business

Things Saving My Life This Summer –2022

Why You Should Lean In to Your Big Dreams

Introducing: Studio Tell

I Recommend Traveling Outside Your Home Country

Three Questions to Ask Yourself as you Rewrite Your Website

Why write? (When there’s already so many voices out there?)

The Basic Structure of Writing Copy

How to Make Your Website Stand Out

Favorite Things from This Winter

Copy in One Day

web-copy-in-one-day

Looking for Joy

Invitational Marketing in a Manipulative World – Some Questions to Spark Conversation

Three Things that Inspire Me When I’m Stuck

The Hardest Part of a Service-based Business: Four Steps to Make Content Creation into Something You Don’t Hate So Much.

Five Best Things from This Fall – A List to Inspire Lists

Get New Website Words – The Details of the Basic Copy Package

On October

Let Your People Breathe: Why and How to Use CTA’s in your Copy

First Anniversary Post – Favorite Things from Our Wedding

Three Most Common Misconceptions about Copywriting

Three Techniques for Classy Headlines

Three Ways to Practice Rest

Does Copywriting Matter? – Three Reasons to Care about Copy

Marketing Doesn’t Have to be Annoying

Midsummer Things Keeping Me Afloat

JUST LAUNCHED – New Copywriting Mentoring Package

Five Favorite Books of All Time

Know Your People: How Client Avatars Transform Your Copywriting

Four Steps to Overcome “Blank Page Fright”

What is Copywriting?

A FREE NOTION DASH/JOURNAL

Unearthing: uncover your brand

Download a free journaling guide to push back the layers of your ideas and all the versions your business HAS been and uncover the real, current heart of it all.