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Burn Out Doesn’t Always Come From Too Much Work

Last summer, I hit a wall with my business. I don’t mean a “I’m not inspired” wall like I do weekly, but something more significant. I was consistently sitting down to work and blanking completely. I could hardly summon up memories of HOW I did the most basic things in my business—not to mention deeper […]

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Does Your Copy Sound AI Generated? A Few Quick Filters

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The Power of a Homey Brand (And How to Make Yours Into One)

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Copy Strategy Hour: A Solution for When You Need Copy but the Economy is Scary

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6 Ideas for How to Write Compelling Headline Copy

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Custom Copy Project: Evie McLeod’s Website Copy

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When Life is Heavy, Do Something Beautiful

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What Worked and What Didn’t in 2024 (Studio Version)

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How I’m Thinking About Maternity Leave

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How to Make the Weekly Grind of Writing Actually Fun Again

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If You’re Stuck, Start With Boring

Burn Out Doesn’t Always Come From Too Much Work

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The First Step To Finding Your Brand Message

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7 Copy Ideas from 7 Favorite Headlines

Do Your Clients Trust You?

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Some Thoughts After Two Weeks Out of Office

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How to be inspired as a copywriter for your creative business

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Best Practices for Your Website Body Copy

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Life-Giving Things This Spring

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How Messaging Can Transform Your Creative Business

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Stop Pushing Through When You Get Stuck.

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5 Mistakes Creatives Are Making on Their Website Copy

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How to Write Copy that Sells—Ethically

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Ethical Copy DOES Actually Sell. Here’s Why.

Custom Copywriting Project Feature: Daughters of Promise

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Three Easy Ways to Clean Up Your Website Copy

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Three Things I Learned in 2022

How to Write a Brand Tagline: Four Simple Steps

Brand Copy Voice: What It Is and Three Examples

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Four Things Saving My Life This Late Autumn

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4 Practical Ways to Deal With Entrepreneurial Loneliness–Some Encouragement for Fellow Creatives

Three Favorite Books of 2022 (So Far)

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Ethical Marketing: A Background Story and Definition

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Why You Should Lean In to Your Big Dreams

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A FREE NOTION DASH/JOURNAL

Unearthing: uncover your brand

Download a free journaling guide to push back the layers of your ideas and all the versions your business HAS been and uncover the real, current heart of it all.