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The Power of a Homey Brand (And How to Make Yours Into One)

As I write this, I’m sitting in one of my favorite coffee shops of all time. I’ve written about it before (right here, for example), and recently I’ve been thinking again about why I love this place so much. It’s funny, because it’s not actually my *typical* style. It’s dark, moody, sort of modern Western […]

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How do you write ethical copy? Is marketing always annoying? How do you take time off? Get the Studio perspective.

Quiet, Please: How to Market your Business Without Shouting

READER

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beauty that saved my world this winter – 2026

copy as the thing your brand is built on

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re-entry post aka rethinking 2026!

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maybe think about it differently – mindset shifts for anti-noise marketing

Does Your Copy Sound AI Generated? A Few Quick Filters

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It’s Actually Okay If You Can’t Totally Relate to Your Clients

Beauty that Saved My World This Summer – 2025

The Power of a Homey Brand (And How to Make Yours Into One)

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One Hack to Make Your Clients Feel Welcome: Use Their Words

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Tell it Like is Is: How the Foundation of My Studio has Kinda Changed My Life

Poppy is ONE! 7 Things I’ve Loved About Her First Year ♡

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Brand + Website Copy Project: Chef Brian Michael

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Why Exchanging Hooks for Invitations Makes Your Copy More Trustworthy

Copy Strategy Hour: A Solution for When You Need Copy but the Economy is Scary

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6 Ideas for How to Write Compelling Headline Copy

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How to Write (NOT BORING) Body Copy for Your Creative Website

Custom Copy Project: Evie McLeod’s Website Copy

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When Life is Heavy, Do Something Beautiful

If You’re in a Creative Slump, Make Room for Your Thoughts

5 Steps to Take Your Website Copy from Okay to Excellent

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What Worked and What Didn’t in 2024 (Studio Version)

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Why Investing in Copywriting Can Bring You Much-Needed Clarity

Remind Yourself Who You’re Here For (I’m Here For the Artists)

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I’m Back + We Have a Baby Girl!!

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Project Feature: Abigail Traver Photo

What to Do When Your Brand Isn’t Unique

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5 Home Page Headline Prompts That You Can Use Today

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How I’m Thinking About Maternity Leave

How to Make the Weekly Grind of Writing Actually Fun Again

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If You’re Stuck, Start With Boring

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Burn Out Doesn’t Always Come From Too Much Work

The First Step To Finding Your Brand Message

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7 Copy Ideas from 7 Favorite Headlines

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Do Your Clients Trust You?

Yearly Refresh: What Website Copy Should You Prioritize?

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Move Slowly into 2024

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How to Reflect the Season in Your Copy

My Favorite Ways to Rest (That You Might Like Too)

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When Should You Hire a Copywriter?

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Some Thoughts After Two Weeks Out of Office

These Time-Management Methods Routinely Save My Life

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The Unexpected Reason Why You’re Not Inspired

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How to Start a Creative Business from Scratch

Best Practices for Your Website Body Copy

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Why You Need to Stop Ignoring Your Header Copy

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Programs I Would Use if I Was Starting My Creative Business

Life-Giving Things This Spring

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Rhythms and Routines: How I Work from Home

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Stop Pushing Through When You Get Stuck.

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My Four Favorite Podcasts About Business and Copywriting

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5 Mistakes Creatives Are Making on Their Website Copy

How to Write Copy that Sells—Ethically

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Ethical Copy DOES Actually Sell. Here’s Why.

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Is Copy or Design More Important? A Brand Case Study

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Three Easy Ways to Clean Up Your Website Copy

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Know who your ideal client is

Why Do I Need to Know Who My Ideal Client Is?

Three Things I Learned in 2022

How to Write a Brand Tagline: Four Simple Steps

Brand Copy Voice: What It Is and Three Examples

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Four Things Saving My Life This Late Autumn

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4 Practical Ways to Deal With Entrepreneurial Loneliness–Some Encouragement for Fellow Creatives

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Three Favorite Books of 2022 (So Far)

Ethical Marketing: A Background Story and Definition

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Top Four Tips for Working From Home – A Beginner’s-ish Guide

Quiet, Please: How to Market your Business Without Shouting

The Top Tools I Use for my Business

Things Saving My Life This Summer –2022

Why You Should Lean In to Your Big Dreams

Introducing: Studio Tell

I Recommend Traveling Outside Your Home Country

Three Questions to Ask Yourself as you Rewrite Your Website

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The Basic Structure of Writing Copy

How to Make Your Website Stand Out

Favorite Things from This Winter

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Copy in One Day

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Invitational Marketing in a Manipulative World – Some Questions to Spark Conversation

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The Hardest Part of a Service-based Business: Four Steps to Make Content Creation into Something You Don’t Hate So Much.

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Get New Website Words – The Details of the Basic Copy Package

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Let Your People Breathe: Why and How to Use CTA’s in your Copy

First Anniversary Post – Favorite Things from Our Wedding

Three Most Common Misconceptions about Copywriting

Three Techniques for Classy Headlines

Three Ways to Practice Rest

Does Copywriting Matter? – Three Reasons to Care about Copy

Marketing Doesn’t Have to be Annoying

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Five Favorite Books of All Time

Know Your People: How Client Avatars Transform Your Copywriting

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What is Copywriting?

A FREE NOTION DASH/JOURNAL

Unearthing: uncover your brand

Download a free journaling guide to push back the layers of your ideas and all the versions your business HAS been and uncover the real, current heart of it all.