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Ethical Copy DOES Actually Sell. Here’s Why.

I’ve felt the urge to write click bait just as much as anyone else. “Ugh, yes this headline is misleading, but I KNOW more people will look at it!” “I’m so frustrated that I didn’t close that sale. Maybe I should have amped up the pressure on my client.” The temptation to write copy and […]

Ethical copy sells. Does ethical copy actually convert

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Ethical copy sells. Does ethical copy actually convert

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If you don't know your audience, they will most likely not be able to tell you are talking to them. Walk through the process to find your ideal client so you can write clear copy.