the
blog

musings on life + copy

The Basic Structure of Writing Copy

A couple summers ago, I started to write copy for small businesses. What’s crazy now is what I DIDN’T know: the basic structure of a piece of copywriting. I took an online course by Kelsey Foremost, and learned so much (and am still learning!) about what makes good copy. So, if you are like me, […]

browse the recent posts

How do you write ethical copy? Is marketing always annoying? How do you take time off? Get the Studio perspective.

READER

favorites

what does it mean to market holistically when the robots are taking over?

how-to-market-holistically-without-ai

copy-for-artists

beauty that saved my world this winter – 2026

copy as the thing your brand is built on

underrated ways to care for your clients / from learning about business hospitality

write-copy-that-cares-for-your-clients

re-entry post aka rethinking 2026!

copy-that-is-genuine

maybe think about it differently – mindset shifts for anti-noise marketing

Does Your Copy Sound AI Generated? A Few Quick Filters

copy-for-ethical-brands

It’s Actually Okay If You Can’t Totally Relate to Your Clients

Beauty that Saved My World This Summer – 2025

The Power of a Homey Brand (And How to Make Yours Into One)

how-to-write-copy-your-clients-understand

One Hack to Make Your Clients Feel Welcome: Use Their Words

ethical-copy-for-creative-brands

Tell it Like is Is: How the Foundation of My Studio has Kinda Changed My Life

Poppy is ONE! 7 Things I’ve Loved About Her First Year ♡

work-from-home-copywriter-mom

Brand + Website Copy Project: Chef Brian Michael

invitational-copy-for-creatives

Why Exchanging Hooks for Invitations Makes Your Copy More Trustworthy

Copy Strategy Hour: A Solution for When You Need Copy but the Economy is Scary

get-copy-strategy

copywriter-for-artistic-businesses

6 Ideas for How to Write Compelling Headline Copy

thoughtful-copy-for-artistic-entreprenuers

How to Write (NOT BORING) Body Copy for Your Creative Website

Custom Copy Project: Evie McLeod’s Website Copy

copywriter-for-fine-art-photographer

copy-for-artists

When Life is Heavy, Do Something Beautiful

If You’re in a Creative Slump, Make Room for Your Thoughts

5 Steps to Take Your Website Copy from Okay to Excellent

copy-for-artists

What Worked and What Didn’t in 2024 (Studio Version)

how-copywriting-brings-clarity

Why Investing in Copywriting Can Bring You Much-Needed Clarity

Remind Yourself Who You’re Here For (I’m Here For the Artists)

copywriter-for-artists

copywriter-maternity-leave

I’m Back + We Have a Baby Girl!!

creative-website-copy-refresh

Project Feature: Abigail Traver Photo

What to Do When Your Brand Isn’t Unique

best-headline-ideas-websites

5 Home Page Headline Prompts That You Can Use Today

creative-copywriter-maternity-leave

How I’m Thinking About Maternity Leave

How to Make the Weekly Grind of Writing Actually Fun Again

how-to-write-fun-copy

how-to-start-writing-copy

If You’re Stuck, Start With Boring

creative-business-burnout

Burn Out Doesn’t Always Come From Too Much Work

The First Step To Finding Your Brand Message

good-copy-ideas-for-creatives

7 Copy Ideas from 7 Favorite Headlines

do-your-clients-trust-your-copy

Do Your Clients Trust You?

Yearly Refresh: What Website Copy Should You Prioritize?

how-to-refresh-your-website-copy

copy-inspiration-for-small-business

Move Slowly into 2024

how to reflect the seasons in your copy

How to Reflect the Season in Your Copy

My Favorite Ways to Rest (That You Might Like Too)

small-business-ways-to-rest

when to hire a copywriter

When Should You Hire a Copywriter?

copywriting for ethical brands

Some Thoughts After Two Weeks Out of Office

These Time-Management Methods Routinely Save My Life

time management for creatives

How to be inspired as a copywriter for your creative business

The Unexpected Reason Why You’re Not Inspired

how to start a creative business tips

How to Start a Creative Business from Scratch

Best Practices for Your Website Body Copy

creative website body copy

website header copy

Why You Need to Stop Ignoring Your Header Copy

online programs I would use if I was starting my creative business today

Programs I Would Use if I Was Starting My Creative Business

Life-Giving Things This Spring

holistic copywriting for creative businesses

messaging-for-creative-business

How Messaging Can Transform Your Creative Business

Here’s What to Do If You Feel Cynical and Stuck in Your Marketing

Copy Tips for Photographers Struggling to Stand Out

top-copywriting-tips-for-photographers

Routines for a creative copywriter working from home

Rhythms and Routines: How I Work from Home

How to write a home page for a creative website

Stop Pushing Through When You Get Stuck.

Service Feature: Complete Brand and Website Copy

Podcasts for creative businesses

My Four Favorite Podcasts About Business and Copywriting

mistakes-creatives-are-making-on-their-copy

5 Mistakes Creatives Are Making on Their Website Copy

How to Write Copy that Sells—Ethically

Ethical copy sells. Does ethical copy actually convert

Ethical Copy DOES Actually Sell. Here’s Why.

Custom Copywriting Project Feature: Daughters of Promise

Is Copy or Design More Important? A Brand Case Study

Copywriting for small business - is copy or design more important

For When You Can’t Find the Right Word: Four Hacks to Get your Brain Going

Sustainable instagram for small creative businesses

Instagram Sustainably: Seven Quick Ways to Make IG Good Again

Three Easy Ways to Clean Up Your Website Copy

Clean up your website copy

Know who your ideal client is

Why Do I Need to Know Who My Ideal Client Is?

Three Things I Learned in 2022

How to Write a Brand Tagline: Four Simple Steps

Brand Copy Voice: What It Is and Three Examples

What is brand copy?

Four Things Saving My Life This Late Autumn

copywriter life things saving my life

avoid creative loneliness

4 Practical Ways to Deal With Entrepreneurial Loneliness–Some Encouragement for Fellow Creatives

Studio Tell copywriting for small businesses favorite books

Three Favorite Books of 2022 (So Far)

Ethical Marketing: A Background Story and Definition

what is ethical marketing? ethical marketing for creative small businesses

creative business how to work from home

Top Four Tips for Working From Home – A Beginner’s-ish Guide

Quiet, Please: How to Market your Business Without Shouting

The Top Tools I Use for my Business

Things Saving My Life This Summer –2022

Why You Should Lean In to Your Big Dreams

Introducing: Studio Tell

I Recommend Traveling Outside Your Home Country

Three Questions to Ask Yourself as you Rewrite Your Website

Why write? (When there’s already so many voices out there?)

The Basic Structure of Writing Copy

How to Make Your Website Stand Out

Favorite Things from This Winter

web-copy-in-one-day

Copy in One Day

Looking for Joy

Invitational Marketing in a Manipulative World – Some Questions to Spark Conversation

Three Things that Inspire Me When I’m Stuck

The Hardest Part of a Service-based Business: Four Steps to Make Content Creation into Something You Don’t Hate So Much.

Five Best Things from This Fall – A List to Inspire Lists

Get New Website Words – The Details of the Basic Copy Package

On October

Let Your People Breathe: Why and How to Use CTA’s in your Copy

First Anniversary Post – Favorite Things from Our Wedding

Three Most Common Misconceptions about Copywriting

Three Techniques for Classy Headlines

Three Ways to Practice Rest

Does Copywriting Matter? – Three Reasons to Care about Copy

Marketing Doesn’t Have to be Annoying

Midsummer Things Keeping Me Afloat

JUST LAUNCHED – New Copywriting Mentoring Package

Five Favorite Books of All Time

Know Your People: How Client Avatars Transform Your Copywriting

Four Steps to Overcome “Blank Page Fright”

What is Copywriting?

A FREE NOTION DASH/JOURNAL

Unearthing: uncover your brand

Download a free journaling guide to push back the layers of your ideas and all the versions your business HAS been and uncover the real, current heart of it all.