Have you ever interacted with a brand or business and struggled to understand what it is they actually do or sell? Maybe you have followed them online, or ran across an ad or a website–and just can’t figure out what their point is. I hate to break it to you, but that brand might be […]

What do you think of when you think of a brand? If you’re like most people, you probably immediately picture brand design. You know—the logo, the colors, the elements that are unique to certain brands. In N Out has its classic palm trees and red and yellow. Apple is sleek and simple, with black and […]

I almost titled this post “Things saving my life this winter,” and then realized that it’s a bit early in the season to do a post that is about winter. Technically it is still autumn and won’t be winter for several more weeks. But we’ve had two snows already, and while the trees are still […]

My friend Elisa, a creative photographer, talks about it. My friend LoriAnn, a bookkeeper for creatives, talks about it. In between all the meetings, deadlines, emails, and marketing plans, running your own business can be really lonely. I’ve experienced it ever since I lost my job in early 2020 and started working on my own. […]

Are you a lover of books? If so, welcome. I’m glad you’re here. You’re definitely in good company.:-) It’s doubtful I’ll ever get tired of talking about books I’m reading. It’s one of my favorite conversations, and I love having it with new and old friends. So, in that spirit–here is a list of three […]

A background story Four and a half years ago, I stepped off of  a little propeller plane onto the Greek island of Lesvos and into the middle of the ongoing refugee crisis. For two months in 2018, and three months in 2019, I worked in Moria Refugee Camp, then known as the worst refugee camp […]

“How do you work from home?” It’s one of the questions that I see pop up in my inbox or Instagram direct messages the most frequently. It came again yesterday, from one of my old friends (who doesn’t own a business, but still works at home) and had a big computer project coming up. The […]

I’ve been hearing various comments lately here and there, about how my friends and family  like quiet. “I don’t hardly ever play music,” my friend Brittany (a mom of three) said—“I just love the quiet.” I don’t have any children, and often have a podcast or music playing if I’m not busy writing. But there […]

I sat down at my wooden desk this morning, lit a candle, breathed a prayer, and opened up my Google Chrome. I’ve finally got more of a routine down, and it helps my days more than I can say. There’s another set of things that has helped my days more than I can say: apps […]

 I am in denial that summer is on its curve out! I love everything about it, and am more doubtful in my love for the colder months of the year (especially living in Idaho). I don’t want it to go, but I’m also determined to enjoy it while it’s here! So in that spirit, here […]

Yesterday I casually mentioned to my husband Marshall a big dream I have for the future of my copywriting Studio. It was one I’ve been thinking about for several months, maybe even a couple years. Marshall was surprised. I guess I hadn’t told him about it before, or at least not told him it was […]

It’s a normal Friday afternoon, as I’m typing this. If you’re reading this, it means that STUDIO TELL IS ALIVE IN THE WORLD. I can’t believe it. What started the transition? If you read my announcement newsletter, you know a bit of this—but because of some circumstances outside of my control, the brand Abigail Emma […]

We got home last Tuesday night around ten o’clock at night, Mountain Standard Time. Also known as around five o’ clock in the morning in London, where we were arriving from; also known as seven o’clock in the morning in Greece, where we had been a few days before. Do you know what I noticed […]

If you’ve been running your small business for any length of time, you understand the urge to rewrite the words that are on your website. They just feel old and stale, maybe, or aren’t accurate anymore. Whether you are hiring someone to write copy for your website or are planning to DIY every single word […]

A few weeks ago, I received a direct message on Instagram after I had posted a poll asking about what to post next: “this or this?” One of my friends replied and said “I’d like to hear your thoughts for people who love to write but are afraid there are already too many voices out […]

A couple summers ago, I started to write copy for small businesses. What’s crazy now is what I DIDN’T know: the basic structure of a piece of copywriting. I took an online course by Kelsey Foremost, and learned so much (and am still learning!) about what makes good copy. So, if you are like me, […]

Your website is like a book on a bookshelf. How do you make it into something that wants to be picked up off the shelf (out of allll the others out there) and looked at and then bought from the store, or noted to come back to later? Several weeks ago, I did a quick […]

Suddenly it is the tenth day of March and the field that surrounds our house is sprouting green. I am SO ready for spring—more ready than I could possibly tell you! The beginning of spring means the end of winter, which means remembering what was good about this winter. Here is (part of) my list. […]

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Copy in One Day

Mar 4, 2022

Picture this: your website desperately needs refreshed. The pictures are outdated; and you have twice as many services now as it says (and what copy is there just feels old and used up). You wish you had done the work and got it up and running two months ago, you keep procrastinating, but know you […]

Looking for Joy

Feb 23, 2022

Last Sunday, I chatted with a friend briefly about digging for joy: how it keeps us going, keeps us believing in good things even when it’s hard. The conversation reminded me of something I wrote last winter: “I don’t know when light will break through for us. We’re praying for spring to come…for our house […]

Do you enjoy click-bait? You know—those tantalizing headlines that use lots of emotional, sensational words that really make you curious but also turn you off? The art of marketing is often taught as that thing itself, aka click-bait—if those words get clicked, it’s a win for the business. If the sale gets made, the story […]

Today is one of those days that I feel uninspired and unmotivated. I mostly want to curl up in my cozy bed and sleep for the afternoon, or else snuggle with my husband on the couch and read a favorite, familiar book—the kind that makes you get lost to the world and come back with […]

One of the things I learned the fastest when I started my own business doing copywriting? That I needed to write a lot of words about copywriting in addition to the actual words for websites and captions and ads that I routinely write for my clients. If you’re a service-based business owner, you get this […]

This morning Marshall called me soon after he left for class. He just wanted to tell me I should start my car at least fifteen minutes before I needed to leave—there was so much frost that he figured I would freeze otherwise. Does that mean fall is over?  I sort of think it does. I’m […]

I checked my emails just a couple hours ago as we sat in the Cincinnati airport waiting to fly to Denver. From there, we will head home to Boise after sweet weekend trip for a friend’s wedding in Ohio. I had a new inquiry in my inbox wondering how I could help them learn marketing […]

On October

Oct 27, 2021

I usually use a template when I write blog posts, but not today. My writing tends to lean heavily on routine (as do most parts of my life, honestly) but this time I’m stepping away from that just to say, candidly: sometimes rhythms get tired and sometimes months are hard, and you can’t do the […]

One of the things I dislike most in the world is pressure. It’s most likely because I am a people pleaser; almost every day I think through what feels like a million things that I wish I could do, I wish I could help people, I wish I could say yes to another new obligation. […]

We’ve been saying it since July, or maybe even June, Marshall and I— “Can you believe we’ve been married almost a year?!” No. We can’t. But we have! This Sunday will be one year since September 26th, 2020, the day when we made a covenant with each other and God to love each other for […]

It happened again the other evening—one of Marshall’s new professors asked me what I do. When I told him that I’m a copywriter, he said “Ohhh… so like you work with books?” Nope. He’s not the odd one out, though—it’s rare for me to tell someone what I do and have them understand it right […]

Are headlines truly important? As creatives who are consistently crafting informational blog posts, helpful Instagram captions, and new sections on our websites, we are constantly trying to come up with the first words our clients put their eyes on: the headline. Aka what they read to decide if they want to read the rest of […]

My husband woke up at four thirty this morning with fever and chills. We had a big day planned for today—I had a full morning of work, some of the local ladies were going to come over in the afternoon, and then we had a long-awaited date night, just the two of us, to celebrate […]

Does copy seem to you like a lowkey, lame part of your business? Maybe you’ve said or thought something like this: “I need to write my about page soon, but I don’t really care how it sounds—I’ll just throw some words up on my website ‘cause writing isn’t really my thing.” “I’m not a huge […]

I was Face Timing my friend Lauren a couple weeks ago, and we were talking about our businesses—she watercolors, I write. We talked about how hard it is to want to tell people that we have something to sell. We sit down to write an Instagram post, or an Etsy bio, and start to feel […]

Does anyone else here love the Lazy Genius? Her tools for prioritization and reflection have been incredibly helpful for me the past couple years. Last week she published a podcast called “A Mid-Summer Pep Talk” and shared five things that are keeping her afloat right now. They inspired me so much I thought I would […]

“And now the matchless deed’s achieved: determined, dared, and done!” That is, of course, a wee bit dramatic—but it IS true that I am delighted to have finallyyy opened my new mentoring package up for bookings! Mentoring calls are one of my favorite parts of my job. It is so rewarding and FUN to get […]

Lists of favorite things are one of my favorite things. Hence, this list of my favorite books. I’m probably forgetting some, but here are five I always think of as books that have shaped me and my perspective on the world in magical, unforgettable, true ways. The Chronicles of Narnia. I realize this is a […]

I remember seeing a post a couple years ago that mentioned the word “avatar”. I didn’t know what it meant. Now, a lot of months and a new business later, it’s one of the most important things I use in my work as a copywriter.  If you’re a creative, a small business owner, or a […]

Yesterday I asked my Instagram people what their biggest pain point is with copywriting; what constantly makes them unsure; what they struggle the most with. This morning I opened IG to a variety of replies, but one summarized them all: how do we deal with “blank page fright”? The phrase resonates so much with me. […]

          I remember running along the canal one evening late spring. I was listening to the energetic, inspiring Heart + Hustle podcast (hosted by Evie Rupp and Lindsey Roman). It was a podcast about copywriting. I had never heard of copywriting before. A week later I started copywriting. There is a whole lot of backstory […]

Did you know that your brand has a voice, just like you do? It has its own tone, inflections, frequent words, and phrases you completely avoid. If you’ve been following along, this post is the second in a series about brand copy. Last week we looked at what brand copy is and the different elements […]