musings on life + copy
I remember when I first learned the basic structure of writing copy. It was mid-2020, and I was taking a simple course that taught the typical copy framework—headline, sub-headline, body copy. When the teacher of my course started talking about how to create headlines, though, I started to feel a little queasy. The main way […]
How do you write ethical copy? Is marketing always annoying? How do you take time off? Get the Studio perspective.
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If you don't know your audience, they will most likely not be able to tell you are talking to them. Walk through the process to find your ideal client so you can write clear copy.