I am in denial that summer is on its curve out! I love everything about it, and am more doubtful in my love for the colder months of the year (especially living in Idaho). I don’t want it to go, but I’m also determined to enjoy it while it’s here! So in that spirit, here […]

Yesterday I casually mentioned to my husband Marshall a big dream I have for the future of my copywriting Studio. It was one I’ve been thinking about for several months, maybe even a couple years. Marshall was surprised. I guess I hadn’t told him about it before, or at least not told him it was […]

It’s a normal Friday afternoon, as I’m typing this. If you’re reading this, it means that STUDIO TELL IS ALIVE IN THE WORLD. I can’t believe it. What started the transition? If you read my announcement newsletter, you know a bit of this—but because of some circumstances outside of my control, the brand Abigail Emma […]

We got home last Tuesday night around ten o’clock at night, Mountain Standard Time. Also known as around five o’ clock in the morning in London, where we were arriving from; also known as seven o’clock in the morning in Greece, where we had been a few days before. Do you know what I noticed […]

If you’ve been running your small business for any length of time, you understand the urge to rewrite the words that are on your website. They just feel old and stale, maybe, or aren’t accurate anymore. Whether you are hiring someone to write copy for your website or are planning to DIY every single word […]

A few weeks ago, I received a direct message on Instagram after I had posted a poll asking about what to post next: “this or this?” One of my friends replied and said “I’d like to hear your thoughts for people who love to write but are afraid there are already too many voices out […]

A couple summers ago, I started to write copy for small businesses. What’s crazy now is what I DIDN’T know: the basic structure of a piece of copywriting. I took an online course by Kelsey Foremost, and learned so much (and am still learning!) about what makes good copy. So, if you are like me, […]

Your website is like a book on a bookshelf. How do you make it into something that wants to be picked up off the shelf (out of allll the others out there) and looked at and then bought from the store, or noted to come back to later? Several weeks ago, I did a quick […]

Suddenly it is the tenth day of March and the field that surrounds our house is sprouting green. I am SO ready for spring—more ready than I could possibly tell you! The beginning of spring means the end of winter, which means remembering what was good about this winter. Here is (part of) my list. […]

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Copy in One Day

Mar 4, 2022

Picture this: your website desperately needs refreshed. The pictures are outdated; and you have twice as many services now as it says (and what copy is there just feels old and used up). You wish you had done the work and got it up and running two months ago, you keep procrastinating, but know you […]