I’ve been hearing various comments lately here and there, about how my friends and family  like quiet. “I don’t hardly ever play music,” my friend Brittany (a mom of three) said—“I just love the quiet.” I don’t have any children, and often have a podcast or music playing if I’m not busy writing. But there […]

I sat down at my wooden desk this morning, lit a candle, breathed a prayer, and opened up my Google Chrome. I’ve finally got more of a routine down, and it helps my days more than I can say. There’s another set of things that has helped my days more than I can say: apps […]

A couple summers ago, I started to write copy for small businesses. What’s crazy now is what I DIDN’T know: the basic structure of a piece of copywriting. I took an online course by Kelsey Foremost, and learned so much (and am still learning!) about what makes good copy. So, if you are like me, […]

Your website is like a book on a bookshelf. How do you make it into something that wants to be picked up off the shelf (out of allll the others out there) and looked at and then bought from the store, or noted to come back to later? Several weeks ago, I did a quick […]

Do you enjoy click-bait? You know—those tantalizing headlines that use lots of emotional, sensational words that really make you curious but also turn you off? The art of marketing is often taught as that thing itself, aka click-bait—if those words get clicked, it’s a win for the business. If the sale gets made, the story […]

Today is one of those days that I feel uninspired and unmotivated. I mostly want to curl up in my cozy bed and sleep for the afternoon, or else snuggle with my husband on the couch and read a favorite, familiar book—the kind that makes you get lost to the world and come back with […]

One of the things I learned the fastest when I started my own business doing copywriting? That I needed to write a lot of words about copywriting in addition to the actual words for websites and captions and ads that I routinely write for my clients. If you’re a service-based business owner, you get this […]

I checked my emails just a couple hours ago as we sat in the Cincinnati airport waiting to fly to Denver. From there, we will head home to Boise after sweet weekend trip for a friend’s wedding in Ohio. I had a new inquiry in my inbox wondering how I could help them learn marketing […]