musings on life + copy
One of the things I dislike most in the world is pressure. It’s most likely because I am a people pleaser; almost every day I think through what feels like a million things that I wish I could do, I wish I could help people, I wish I could say yes to another new obligation. […]
If you don't know your audience, they will most likely not be able to tell you are talking to them. Walk through the process to find your ideal client so you can write clear copy.