musings on life + copy
A realization hit me this summer while we were in California: I had not hardly taken extended time off of work in the entire 2.5-3 years that I have been working as a copywriter. I’ve taken MAYBE a week for Christmas before, but filled it with travel and busyness, not rest. I decided it was […]
If you don't know your audience, they will most likely not be able to tell you are talking to them. Walk through the process to find your ideal client so you can write clear copy.