the
blog

musings on life + copy

What is brand copy?

What do you think of when you think of a brand? If you’re like most people, you probably immediately picture brand design. You know—the logo, the colors, the elements that are unique to certain brands. In N Out has its classic palm trees and red and yellow. Apple is sleek and simple, with black and […]

browse the recent posts

How do you write ethical copy? Is marketing always annoying? How do you take time off? Get the Studio perspective.

copywriter life things saving my life

Copywriter Life

Four Things Saving My Life This Late Autumn

avoid creative loneliness

Copywriter Life

4 Practical Ways to Deal With Entrepreneurial Loneliness–Some Encouragement for Fellow Creatives

READER

favorites

5 Home Page Headline Prompts That You Can Use Today

best-headline-ideas-websites

creative-copywriter-maternity-leave

How I’m Thinking About Maternity Leave

how-to-write-fun-copy

How to Make the Weekly Grind of Writing Actually Fun Again

If You’re Stuck, Start With Boring

how-to-start-writing-copy

creative-business-burnout

Burn Out Doesn’t Always Come From Too Much Work

The First Step To Finding Your Brand Message

7 Copy Ideas from 7 Favorite Headlines

good-copy-ideas-for-creatives

do-your-clients-trust-your-copy

Do Your Clients Trust You?

how-to-refresh-your-website-copy

Yearly Refresh: What Website Copy Should You Prioritize?

Move Slowly into 2024

copy-inspiration-for-small-business

how to reflect the seasons in your copy

How to Reflect the Season in Your Copy

small-business-ways-to-rest

My Favorite Ways to Rest (That You Might Like Too)

When Should You Hire a Copywriter?

when to hire a copywriter

copywriting for ethical brands

Some Thoughts After Two Weeks Out of Office

time management for creatives

These Time-Management Methods Routinely Save My Life

The Unexpected Reason Why You’re Not Inspired

How to be inspired as a copywriter for your creative business

how to start a creative business tips

How to Start a Creative Business from Scratch

creative website body copy

Best Practices for Your Website Body Copy

Why You Need to Stop Ignoring Your Header Copy

website header copy

online programs I would use if I was starting my creative business today

Programs I Would Use if I Was Starting My Creative Business

holistic copywriting for creative businesses

Life-Giving Things This Spring

How Messaging Can Transform Your Creative Business

messaging-for-creative-business

Here’s What to Do If You Feel Cynical and Stuck in Your Marketing

top-copywriting-tips-for-photographers

Copy Tips for Photographers Struggling to Stand Out

Rhythms and Routines: How I Work from Home

Routines for a creative copywriter working from home

How to write a home page for a creative website

Stop Pushing Through When You Get Stuck.

Service Feature: Complete Brand and Website Copy

My Four Favorite Podcasts About Business and Copywriting

Podcasts for creative businesses

mistakes-creatives-are-making-on-their-copy

5 Mistakes Creatives Are Making on Their Website Copy

How to Write Copy that Sells—Ethically

Ethical Copy DOES Actually Sell. Here’s Why.

Ethical copy sells. Does ethical copy actually convert

Custom Copywriting Project Feature: Daughters of Promise

Copywriting for small business - is copy or design more important

Is Copy or Design More Important? A Brand Case Study

For When You Can’t Find the Right Word: Four Hacks to Get your Brain Going

Sustainable instagram for small creative businesses

Instagram Sustainably: Seven Quick Ways to Make IG Good Again

Clean up your website copy

Three Easy Ways to Clean Up Your Website Copy

Why Do I Need to Know Who My Ideal Client Is?

Know who your ideal client is

Three Things I Learned in 2022

How to Write a Brand Tagline: Four Simple Steps

Brand Copy Voice: What It Is and Three Examples

What is brand copy?

copywriter life things saving my life

Four Things Saving My Life This Late Autumn

4 Practical Ways to Deal With Entrepreneurial Loneliness–Some Encouragement for Fellow Creatives

avoid creative loneliness

Studio Tell copywriting for small businesses favorite books

Three Favorite Books of 2022 (So Far)

what is ethical marketing? ethical marketing for creative small businesses

Ethical Marketing: A Background Story and Definition

Top Four Tips for Working From Home – A Beginner’s-ish Guide

creative business how to work from home

Quiet, Please: How to Market your Business Without Shouting

The Top Tools I Use for my Business

Things Saving My Life This Summer –2022

Why You Should Lean In to Your Big Dreams

Introducing: Studio Tell

I Recommend Traveling Outside Your Home Country

Three Questions to Ask Yourself as you Rewrite Your Website

Why write? (When there’s already so many voices out there?)

The Basic Structure of Writing Copy

How to Make Your Website Stand Out

Favorite Things from This Winter

Copy in One Day

web-copy-in-one-day

Looking for Joy

Invitational Marketing in a Manipulative World – Some Questions to Spark Conversation

Three Things that Inspire Me When I’m Stuck

The Hardest Part of a Service-based Business: Four Steps to Make Content Creation into Something You Don’t Hate So Much.

Five Best Things from This Fall – A List to Inspire Lists

Get New Website Words – The Details of the Basic Copy Package

On October

Let Your People Breathe: Why and How to Use CTA’s in your Copy

First Anniversary Post – Favorite Things from Our Wedding

Three Most Common Misconceptions about Copywriting

Three Techniques for Classy Headlines

Three Ways to Practice Rest

Does Copywriting Matter? – Three Reasons to Care about Copy

Marketing Doesn’t Have to be Annoying

Midsummer Things Keeping Me Afloat

JUST LAUNCHED – New Copywriting Mentoring Package

Five Favorite Books of All Time

Know Your People: How Client Avatars Transform Your Copywriting

Four Steps to Overcome “Blank Page Fright”

What is Copywriting?

Free DOWNLOAD

Get The Ideal Client Guide

If you don't know your audience, they will most likely not be able to tell you are talking to them. Walk through the process to find your ideal client so you can write clear copy.