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musings on life + copy

Why You Should Lean In to Your Big Dreams

Yesterday I casually mentioned to my husband Marshall a big dream I have for the future of my copywriting Studio. It was one I’ve been thinking about for several months, maybe even a couple years. Marshall was surprised. I guess I hadn’t told him about it before, or at least not told him it was […]

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How do you write ethical copy? Is marketing always annoying? How do you take time off? Get the Studio perspective.

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copy as the thing your brand is built on

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Does Your Copy Sound AI Generated? A Few Quick Filters

It’s Actually Okay If You Can’t Totally Relate to Your Clients

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The Power of a Homey Brand (And How to Make Yours Into One)

One Hack to Make Your Clients Feel Welcome: Use Their Words

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Tell it Like is Is: How the Foundation of My Studio has Kinda Changed My Life

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Poppy is ONE! 7 Things I’ve Loved About Her First Year ♡

Brand + Website Copy Project: Chef Brian Michael

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Why Exchanging Hooks for Invitations Makes Your Copy More Trustworthy

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Copy Strategy Hour: A Solution for When You Need Copy but the Economy is Scary

6 Ideas for How to Write Compelling Headline Copy

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How to Write (NOT BORING) Body Copy for Your Creative Website

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Custom Copy Project: Evie McLeod’s Website Copy

When Life is Heavy, Do Something Beautiful

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If You’re in a Creative Slump, Make Room for Your Thoughts

5 Steps to Take Your Website Copy from Okay to Excellent

What Worked and What Didn’t in 2024 (Studio Version)

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Why Investing in Copywriting Can Bring You Much-Needed Clarity

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I’m Back + We Have a Baby Girl!!

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Project Feature: Abigail Traver Photo

What to Do When Your Brand Isn’t Unique

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How I’m Thinking About Maternity Leave

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How to Make the Weekly Grind of Writing Actually Fun Again

If You’re Stuck, Start With Boring

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Burn Out Doesn’t Always Come From Too Much Work

The First Step To Finding Your Brand Message

7 Copy Ideas from 7 Favorite Headlines

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Do Your Clients Trust You?

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Move Slowly into 2024

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How to Reflect the Season in Your Copy

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My Favorite Ways to Rest (That You Might Like Too)

When Should You Hire a Copywriter?

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Some Thoughts After Two Weeks Out of Office

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These Time-Management Methods Routinely Save My Life

The Unexpected Reason Why You’re Not Inspired

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How to Start a Creative Business from Scratch

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Best Practices for Your Website Body Copy

Why You Need to Stop Ignoring Your Header Copy

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Programs I Would Use if I Was Starting My Creative Business

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How Messaging Can Transform Your Creative Business

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Here’s What to Do If You Feel Cynical and Stuck in Your Marketing

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Copy Tips for Photographers Struggling to Stand Out

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Stop Pushing Through When You Get Stuck.

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5 Mistakes Creatives Are Making on Their Website Copy

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Instagram Sustainably: Seven Quick Ways to Make IG Good Again

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Three Easy Ways to Clean Up Your Website Copy

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Three Things I Learned in 2022

How to Write a Brand Tagline: Four Simple Steps

Brand Copy Voice: What It Is and Three Examples

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Four Things Saving My Life This Late Autumn

4 Practical Ways to Deal With Entrepreneurial Loneliness–Some Encouragement for Fellow Creatives

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Three Favorite Books of 2022 (So Far)

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Ethical Marketing: A Background Story and Definition

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Quiet, Please: How to Market your Business Without Shouting

The Top Tools I Use for my Business

Things Saving My Life This Summer –2022

Why You Should Lean In to Your Big Dreams

Introducing: Studio Tell

I Recommend Traveling Outside Your Home Country

Three Questions to Ask Yourself as you Rewrite Your Website

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The Basic Structure of Writing Copy

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Copy in One Day

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Invitational Marketing in a Manipulative World – Some Questions to Spark Conversation

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The Hardest Part of a Service-based Business: Four Steps to Make Content Creation into Something You Don’t Hate So Much.

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Three Most Common Misconceptions about Copywriting

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Three Ways to Practice Rest

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Marketing Doesn’t Have to be Annoying

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What is Copywriting?

A FREE NOTION DASH/JOURNAL

Unearthing: uncover your brand

Download a free journaling guide to push back the layers of your ideas and all the versions your business HAS been and uncover the real, current heart of it all.