musings on life + copy
Do you enjoy click-bait? You know—those tantalizing headlines that use lots of emotional, sensational words that really make you curious but also turn you off? The art of marketing is often taught as that thing itself, aka click-bait—if those words get clicked, it’s a win for the business. If the sale gets made, the story […]
If you don't know your audience, they will most likely not be able to tell you are talking to them. Walk through the process to find your ideal client so you can write clear copy.