the
blog

musings on life + copy

How to Write a Brand Tagline: Four Simple Steps

Have you ever interacted with a brand or business and struggled to understand what it is they actually do or sell? Maybe you have followed them online, or ran across an ad or a website–and just can’t figure out what their point is. I hate to break it to you, but that brand might be […]

browse the recent posts

How do you write ethical copy? Is marketing always annoying? How do you take time off? Get the Studio perspective.

Brand Copy Voice: What It Is and Three Examples

What is brand copy?

READER

favorites

check-ins you can do asap if your own marketing is starting to make you cringe

marketing-that-isn't-cringe

how-to-market-holistically-without-ai

what does it mean to market holistically when the robots are taking over?

copy-for-artists

beauty that saved my world this winter – 2026

copy as the thing your brand is built on

write-copy-that-cares-for-your-clients

underrated ways to care for your clients / from learning about business hospitality

re-entry post aka rethinking 2026!

maybe think about it differently – mindset shifts for anti-noise marketing

copy-that-is-genuine

copy-for-ethical-brands

Does Your Copy Sound AI Generated? A Few Quick Filters

It’s Actually Okay If You Can’t Totally Relate to Your Clients

Beauty that Saved My World This Summer – 2025

The Power of a Homey Brand (And How to Make Yours Into One)

how-to-write-copy-your-clients-understand

One Hack to Make Your Clients Feel Welcome: Use Their Words

Tell it Like is Is: How the Foundation of My Studio has Kinda Changed My Life

ethical-copy-for-creative-brands

work-from-home-copywriter-mom

Poppy is ONE! 7 Things I’ve Loved About Her First Year ♡

Brand + Website Copy Project: Chef Brian Michael

Why Exchanging Hooks for Invitations Makes Your Copy More Trustworthy

invitational-copy-for-creatives

get-copy-strategy

Copy Strategy Hour: A Solution for When You Need Copy but the Economy is Scary

copywriter-for-artistic-businesses

6 Ideas for How to Write Compelling Headline Copy

How to Write (NOT BORING) Body Copy for Your Creative Website

thoughtful-copy-for-artistic-entreprenuers

copywriter-for-fine-art-photographer

Custom Copy Project: Evie McLeod’s Website Copy

copy-for-artists

When Life is Heavy, Do Something Beautiful

If You’re in a Creative Slump, Make Room for Your Thoughts

5 Steps to Take Your Website Copy from Okay to Excellent

copy-for-artists

What Worked and What Didn’t in 2024 (Studio Version)

Why Investing in Copywriting Can Bring You Much-Needed Clarity

how-copywriting-brings-clarity

copywriter-for-artists

Remind Yourself Who You’re Here For (I’m Here For the Artists)

copywriter-maternity-leave

I’m Back + We Have a Baby Girl!!

Project Feature: Abigail Traver Photo

creative-website-copy-refresh

What to Do When Your Brand Isn’t Unique

best-headline-ideas-websites

5 Home Page Headline Prompts That You Can Use Today

How I’m Thinking About Maternity Leave

creative-copywriter-maternity-leave

how-to-write-fun-copy

How to Make the Weekly Grind of Writing Actually Fun Again

how-to-start-writing-copy

If You’re Stuck, Start With Boring

Burn Out Doesn’t Always Come From Too Much Work

creative-business-burnout

The First Step To Finding Your Brand Message

good-copy-ideas-for-creatives

7 Copy Ideas from 7 Favorite Headlines

Do Your Clients Trust You?

do-your-clients-trust-your-copy

how-to-refresh-your-website-copy

Yearly Refresh: What Website Copy Should You Prioritize?

copy-inspiration-for-small-business

Move Slowly into 2024

How to Reflect the Season in Your Copy

how to reflect the seasons in your copy

small-business-ways-to-rest

My Favorite Ways to Rest (That You Might Like Too)

when to hire a copywriter

When Should You Hire a Copywriter?

Some Thoughts After Two Weeks Out of Office

copywriting for ethical brands

time management for creatives

These Time-Management Methods Routinely Save My Life

How to be inspired as a copywriter for your creative business

The Unexpected Reason Why You’re Not Inspired

How to Start a Creative Business from Scratch

how to start a creative business tips

creative website body copy

Best Practices for Your Website Body Copy

website header copy

Why You Need to Stop Ignoring Your Header Copy

Programs I Would Use if I Was Starting My Creative Business

online programs I would use if I was starting my creative business today

holistic copywriting for creative businesses

Life-Giving Things This Spring

messaging-for-creative-business

How Messaging Can Transform Your Creative Business

Here’s What to Do If You Feel Cynical and Stuck in Your Marketing

top-copywriting-tips-for-photographers

Copy Tips for Photographers Struggling to Stand Out

Routines for a creative copywriter working from home

Rhythms and Routines: How I Work from Home

Stop Pushing Through When You Get Stuck.

How to write a home page for a creative website

Service Feature: Complete Brand and Website Copy

Podcasts for creative businesses

My Four Favorite Podcasts About Business and Copywriting

5 Mistakes Creatives Are Making on Their Website Copy

mistakes-creatives-are-making-on-their-copy

How to Write Copy that Sells—Ethically

Ethical copy sells. Does ethical copy actually convert

Ethical Copy DOES Actually Sell. Here’s Why.

Custom Copywriting Project Feature: Daughters of Promise

Copywriting for small business - is copy or design more important

Is Copy or Design More Important? A Brand Case Study

For When You Can’t Find the Right Word: Four Hacks to Get your Brain Going

Instagram Sustainably: Seven Quick Ways to Make IG Good Again

Sustainable instagram for small creative businesses

Clean up your website copy

Three Easy Ways to Clean Up Your Website Copy

Know who your ideal client is

Why Do I Need to Know Who My Ideal Client Is?

Three Things I Learned in 2022

How to Write a Brand Tagline: Four Simple Steps

Brand Copy Voice: What It Is and Three Examples

What is brand copy?

copywriter life things saving my life

Four Things Saving My Life This Late Autumn

avoid creative loneliness

4 Practical Ways to Deal With Entrepreneurial Loneliness–Some Encouragement for Fellow Creatives

Three Favorite Books of 2022 (So Far)

Studio Tell copywriting for small businesses favorite books

what is ethical marketing? ethical marketing for creative small businesses

Ethical Marketing: A Background Story and Definition

creative business how to work from home

Top Four Tips for Working From Home – A Beginner’s-ish Guide

Quiet, Please: How to Market your Business Without Shouting

The Top Tools I Use for my Business

Things Saving My Life This Summer –2022

Why You Should Lean In to Your Big Dreams

Introducing: Studio Tell

I Recommend Traveling Outside Your Home Country

Three Questions to Ask Yourself as you Rewrite Your Website

Why write? (When there’s already so many voices out there?)

The Basic Structure of Writing Copy

How to Make Your Website Stand Out

Favorite Things from This Winter

web-copy-in-one-day

Copy in One Day

Looking for Joy

Invitational Marketing in a Manipulative World – Some Questions to Spark Conversation

Three Things that Inspire Me When I’m Stuck

The Hardest Part of a Service-based Business: Four Steps to Make Content Creation into Something You Don’t Hate So Much.

Five Best Things from This Fall – A List to Inspire Lists

Get New Website Words – The Details of the Basic Copy Package

On October

Let Your People Breathe: Why and How to Use CTA’s in your Copy

First Anniversary Post – Favorite Things from Our Wedding

Three Most Common Misconceptions about Copywriting

Three Techniques for Classy Headlines

Three Ways to Practice Rest

Does Copywriting Matter? – Three Reasons to Care about Copy

Marketing Doesn’t Have to be Annoying

Midsummer Things Keeping Me Afloat

JUST LAUNCHED – New Copywriting Mentoring Package

Five Favorite Books of All Time

Know Your People: How Client Avatars Transform Your Copywriting

Four Steps to Overcome “Blank Page Fright”

What is Copywriting?

A FREE NOTION DASH/JOURNAL

Unearthing: uncover your brand

Download a free journaling guide to push back the layers of your ideas and all the versions your business HAS been and uncover the real, current heart of it all.